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POV: you have ambitious plans to grow your startup

Dec 20, 2023 • 4 minute read by Sander Peltenburg

With the background of a serial entrepreneur, since starting at SeedBlink as an Investment Associate, I've been deepening my understanding of the startup world through an investor's lens. Conversations and experiences have shifted my perspective on several topics that I've delved into with founders over recent months. A great example is the evolution of cap tables—these can morph from straightforward spreadsheets into monstruous labyrinths over time.

Giving away equity

The entrepreneurial journey involves various tough decisions, and among the most emotionally charged is the decision to part with a piece of your startup. While this might seem scary at first, it's often an inevitable step for growth.

As an early-stage start-up, initial investors are often a godsent. They don’t just inject capital and give support but also provide crucial validation for your business. Especially in challenging funding times, any investor willing to support your business is crucial link towards growth and success.

Careful consideration of how you structure equity ownership is imperative. Decisive thinking about what and how much you're prepared to offer now, and what stakes you'll put up in the future funding rounds, is critical. Overlooking the strategic allocation of shares, be it to early advisors or through accelerator programs (hint: it's usually a modest number), can set the stage for challenges down the line.

The Cap Table

At its core, a capitalization table, or Cap Table, offers a snapshot of who owns what in your company. Chances are, you've got a shareholder's register stashed away — perhaps it's with the notary or buried in a spreadsheet within a business plan. Initially, a straightforward Excel sheet or a shareholder register does the job just fine.

Yet, as your venture scales and begins to draw in a varied group of stakeholders — employees, partners, investors — what was once a simple list can swell into a complex labyrinth. Different classes of shares, employee equity agreements, vesting schemes, convertible loan agreements, or simple agreements for future equity all (should) find their place on the cap table.

Keeping tabs on these shifts is more than just housekeeping. They heavily influence who controls the company, your (dis)ability to fundraise, and ultimately, how the sweat and tears you've poured into your company will pay off.

Why a Cap Table matters for you as a founder

A well-structured cap table has some important purposes for you:

Moreover, it provides the peace of mind that comes with the assurance of always having quick access whenever you need to determine who deserves the champagne when celebrating your successes!

The importance of a structured Cap table for investors

Without a doubt, an insightful cap table is an invaluable asset for any funding round. Even if an investor loves you (and not exclusively on a platonic level) and your business, they still want to know who else they might be dealing with.    

For new investors it reduces uncertainties surrounding ownership, aids in their dilution or exit scenario calculations, and streamlines the due diligence process.

Beyond those immediate benefits, neglecting the cap table reflects poorly on your documentation and management skills, potentially impacting your startup's credibility. No investor wants those questionable skills to resurface during future shareholder meetings and updates.

Chatting with early backers about reconfiguring the business often leads to hot debates and hefty bills. Most VC investors will want to team up with you, the founder, to call the shots without too much hassle. They prefer engaging with founders directly without being entangled in the complexities of earlier, potentially painful, investor relationships.

In the venture capital game, when fresh funds enter the picture, the spotlight turns to the founder's share of the pie. A well-organized cap table is your best friend here—it smooths out the talks and keeps decisions on track. This lets you and the new investors zero in on what's important: guiding your startup to new heights.


Conclusion and gifts!

In the early days of a startup, equity structures might seem like a distant concern, but laying down a solid foundation from the get-go can save you from future headaches as your business grows. Think of a well-kept cap table not as a snooze-fest of record-keeping, but as a powerful lever to propel your growth strategy.

Got your Excel cap table updated recently, or is your shareholder register spot on? Then you're likely in good shape. But if the mere thought of employee shares, investment calls, or just untangling your ownership structure has you in knots, drop me a line.  

I've got a sweet deal on SeedBlink’s cap table management tools that'll last a lifetime. Heads-up: December's rolling out the red carpet with the best offers, so let's chat asap!

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